Between 25 and 29 June 2025, Frankfurt hosted the 33rd edition of Eurobike, one of the most important events in the cycling industry. On over 130,000 m² of exhibition space, about 1,500 exhibitors from around the world presented their latest products, and the event welcomed 31,270 trade visitors and 30,420 cycling enthusiasts during the festival weekend.
For the Weezee brand, this year’s participation at Eurobike marked a very special milestone, as it was there that our lightweight children’s balance bike, one of the lightest on the market, made its debut.
This was Weezee’s first time at Eurobike, representing an important step in our growth and internationalisation. Our stand attracted many visitors, especially thanks to the innovative design and quality of our products.
Attendees eagerly tested the Weezee and were impressed by its lightweight aluminium frame and functional design. Conversations quickly turned into new agreements: we connected with several distributors who expressed interest in including Weezee balance bikes in their sales programs.
The photo above captures the relaxed atmosphere of our Eurobike corner: we chose large, vibrant images of children on Weezee balance bikes, set in front of a cozy area with white chairs and a small table for gatherings with potential partners. The promotional video brought a lively rhythm to the space, subtly highlighting the children’s movement and joy as they rode.
Beyond business opportunities, Eurobike also offered a chance to track the latest trends and innovations in the cycling industry. We took part in several panel discussions and presentations covering topics dedicated to the advancement and future of cycling.
We attended the Mobility Convention, where experts emphasized that the transition to sustainable mobility is only possible through cross-sector collaboration between business and society. We also focused on the theme of digitization in cycling, which highlighted the importance of smart sensors and apps for optimizing processes and enhancing rider safety.
With inspiring insights and new partnerships, we return home full of energy and ideas. Eurobike 2025 confirmed that lightweight design, superior craftsmanship, and innovative features of Weezee balance bikes truly resonate with modern families.
We thank the organizers of Eurobike for their excellent coordination and for giving us the opportunity to be part of such an important event. We look forward to the challenges and opportunities that lie ahead on our continued journey in the cycling industry.
See you next year!
Alpox d.o.o.
Tovarniška cesta 6
3210 Slovenske Konjice Slovenia
